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Sound Bite

British Airways took on board (quite literally) the results of a study conducted by Oxford University that stated that music has a substantial influence on our taste buds. British Airways utilised this information to create the Sound Bite menu- a set menu with a dedicated playlist that accompanies and matches the music to the food being eaten for long-haul flights.
http://bit.ly/11xnOA7

Sabrina Faramarzi

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