ELEPHANT & CASTLE
Challenge
Portland was commissioned by Get Living to support in the branding, strategy, and planning for The Elephant & Castle Development, a project aimed at revitalising the area into a vibrant urban centre.
Approach
The development seeks to integrate various elements such as residential, retail, leisure, hospitality, commercial, and higher education, targeting diverse demographics and communities. It aspires to boost the local economy, attract both local businesses and global brands, and stimulate the overall revitalisation of the Elephant & Castle area, with potential positive impacts extending to neighbouring communities.
Result
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