NESTLÉ RE-IMAGINED FOOD FOR TRAVEL RETAIL
Challenge
Nestlé wanted to unlock new potential in the travel retail and duty free by moving away from purely transactional experiences and instead creating something more engaging. The goal was to take a category-led approach that would attract shoppers and help build meaningful partnerships, particularly within duty-free retail environments.
Approach
To support this ambition, Portland was brought in to create a design blueprint for the Food Category. The concept needed to align with Nestlé’s VERSE model and reflect expected changes in consumer behaviour. It also had to be flexible enough to work across a range of presentations for different Nestlé clients, with minimal tweaks. The assumption was that the blueprint would mainly be used in-store, especially in duty-free settings and later adapted by operators to fit their own brand standards in travel retail.
Results
The outcome was a versatile and visually engaging blueprint that made it easier for Nestlé to present a consistent story across different global retail settings. While rooted in a clear structure, it allowed for local adaptation, supporting a more immersive and shopper-focused experience in stores.
