Royal Bank of Canada
Challenge
RBC saw a rare opportunity to reimagine its flagship branch at their head office in downtown Toronto. This wasn’t just a renovation - it was a chance to create a space that reflects the future of retail banking, brings their brand to life, and aligns with their vision and values.
The existing ground floor covers about 35,000 sq. ft., with the new branch expected to occupy between 25,000 and 35,000 sq. ft.
Approach
Working alongside Perkins&Will, we set out to strike the right balance: honoring the legacy of Arthur Erickson’s iconic towers while creating a modern, engaging environment that supports how people work and bank today.
We took time to really understand RBC’s brand and what they wanted to achieve. From there, we mapped out the full customer journey and identified key moments to shape a meaningful and consistent experience. Our design team translated that into a full design package that brings the vision to life a flagship space that feels distinct, connected, and truly RBC.
Results
The final design is a thoughtful blend of old and new. We preserved the site’s architectural heritage while introducing fresh, collaborative workspaces and a renewed public presence. The branch now feels much more connected to the city around it.
For RBC, it was just as important to stay true to their roots as it was to look forward and we delivered a solution that does both. The result is a modern, flexible space that supports RBC’s people, reinforces their brand, and celebrates the building’s legacy.
